Dark Social. What it is. Why it’s growing and how to estimate its impact on your campaigns.

We’re going in depth on how and why people share content away from prying eyes, how much this trend is set to continue and what this means for your business.

Listen in on ICCO president and AvianWE Group CEO, Nitin Mantri as he interviews Releasd Founder, Richard Benson, to discuss Releasd’s primer on dark social networks and the extent to which dark social channels can potentially transform the PR and communications landscape.